Rebel was born breaking the mould—proving that gluten-free can deliver the same quality and flavour people expect from traditional bread. Our role was to express that conviction through a brand that feels fearless yet inclusive.

We created a coherent system across identity, packaging, and photography that puts taste first, removes complexity on shelf, and builds recognition across every touchpoint. The result is a brand with a clear point of view and a flexible toolkit—ready to grow, ready to revolutionise the market.