GV
Category
Strategy
,
Brand Identity, Art Direction
Year
2024
Agency
biizy.com
A new way to stay has arrived in the Cayman Islands—where hospitality and technology work in concert to put guests in control. Anchored in the idea of “Stay Your Way,” the brand prioritises choice, ease, and a frictionless journey from booking to check-out
Our design vision blends understated luxury with intelligent simplicity. The identity is minimalist, confident, and flexible: a refined wordmark, a clear typographic system, and a restrained palette drawn from the Caribbean Sea. Photography leans on natural light, tactile materials, and genuine moments of rest. The voice is warm, concise, and service-led.
The result is an identity that’s understated yet unmistakable—sophisticated enough for discerning travellers, effortless to use, and distinctive enough to set a new standard for staying your way.
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