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Brand Identity, Art Direction

GV

Brand Identity, Art Direction

GV

GV

Category

Strategy

,

Brand Identity, Art Direction

Year

2024

Agency

biizy.com

A new way to stay has arrived in the Cayman Islands—where hospitality and technology work in concert to put guests in control. Anchored in the idea of “Stay Your Way,” the brand prioritises choice, ease, and a frictionless journey from booking to check-out

Our design vision blends understated luxury with intelligent simplicity. The identity is minimalist, confident, and flexible: a refined wordmark, a clear typographic system, and a restrained palette drawn from the Caribbean Sea. Photography leans on natural light, tactile materials, and genuine moments of rest. The voice is warm, concise, and service-led.

The result is an identity that’s understated yet unmistakable—sophisticated enough for discerning travellers, effortless to use, and distinctive enough to set a new standard for staying your way.

Strategy

White Cloud

Naming, Strategy

Rebel

Strategy

White Cloud

Naming, Strategy

Rebel

Strategy

White Cloud

Naming, Strategy

Rebel

Contact

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Contact

Let’s talk!

Leave me a message and we will get back to you within 24 hours.

Contact

Let’s talk!

Leave me a message and we will get back to you within 24 hours.