How I make a difference
I don't follow trends.
I help build lasting and
relevant brands.
Branding is more than a logo — it’s a coherent system that shapes how your brand is perceived, remembered, and trusted.
I help start-ups, growing companies, and visionaries who are ready to build something real. I go beyond visuals, offering positioning, messaging, visual and verbal identity systems, and the tools to launch and execute, including guidelines, websites, and brand assets that keep you consistent and effective.
In business, I value strategic clarity and close collaboration.
In design, I don’t follow trends — I seek timeless relevance.
Process
01
Discovery
Different goals, audiences and contexts mean every project requires an individual approach. We listen, analyse and draw conclusions to recommend the most relevant solutions. Through workshops, interviews and research we get to know the brand from the inside. This stage allows us to uncover key insights and gather essential information for the next phases of the project.
02
Strategy
Strategy is the map that sets the direction for a brand’s growth and forms the foundation for its identity and communication. Based on collected data and insights, we develop a concept that defines the brand’s identity, positioning and communication approach. The outcome is a clear strategy that reflects the brand’s context, goals and ambition, delivered as a document with guidelines for design, marketing and communication.
03
Design
We translate the strategy into the brand’s visual layer. This includes the logo and a complete visual system with typography, colour palette and scalable layout structures. We create the key assets and tools that support effective communication with the brand’s audience. Everything is adapted to a range of media, from print materials and websites to social platforms.All of it is designed to build a cohesive and recognisable brand identity.
04
Delivery
At this stage we prepare the implementation of the brand across both digital and print environments, covering all platforms and communication channels. We finalise and deliver all key materials and make sure the designed elements are applied correctly. We also support brand activation, internal launch and team training to ensure smooth use of the new assets. This allows the brand to make full use of its new identity.
Services
About me
Almost two decades dedicated to turning ideas into lasting brands.
Hello, I’m Felipe Vilanova—a multidisciplinary designer and brand strategist with nearly two decades of experience.
I’ve worked with small and large brands, both independently and within advertising and design agencies. This breadth has given me a clear perspective and a strong understanding of each project’s specific needs.
I combine strategy and design to build strong, lasting brands that stand out.
Today, I partner with studios and agencies, and I also work directly with companies and start-ups.
Insights & updates
