Loro Arquitetura
Category
Strategy
,
Brand Identity
Year
2024
Christine Loro is a Brazilian landscape architect who translates the language of nature into architecture — form, texture and material in balance. The brand follows this logic: earthy tones, plant textures and references to wood make up a tactile system that conveys a sense of balance, calm and refinement.
The name Loro — a famous Brazilian bird — was materialised into a symbol that conveys lightness and care — central qualities in Christine's practice. Combined with a confident wordmark, the logo adapts perfectly from drawings and plans to on-site signage and digital media.
Illustration, typography, and colour work as a whole: botanical drawings, a thoughtful combination of serif and sans, and a restrained palette of mineral neutrals with fresh green accents. Natural papers, subtle embossing, and matte finishes complete the material language. The result is a discreet but distinctive identity — true to Christine's vision and flexible across printed, digital, and environmental touchpoints.
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