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Brand Identity

Christine Loro Arquitetura

Brand Identity

Christine Loro Arquitetura

Loro Arquitetura

Category

Strategy

,

Brand Identity

Year

2024

Christine Loro is a Brazilian landscape architect who translates the language of nature into architecture — form, texture and material in balance. The brand follows this logic: earthy tones, plant textures and references to wood make up a tactile system that conveys a sense of balance, calm and refinement.

The name Loro — a famous Brazilian bird — was materialised into a symbol that conveys lightness and care — central qualities in Christine's practice. Combined with a confident wordmark, the logo adapts perfectly from drawings and plans to on-site signage and digital media.

Illustration, typography, and colour work as a whole: botanical drawings, a thoughtful combination of serif and sans, and a restrained palette of mineral neutrals with fresh green accents. Natural papers, subtle embossing, and matte finishes complete the material language. The result is a discreet but distinctive identity — true to Christine's vision and flexible across printed, digital, and environmental touchpoints.

Naming, Strategy

Rebel

Art Direction

Rics Conference

Naming, Strategy

Rebel

Art Direction

Rics Conference

Naming, Strategy

Rebel

Art Direction

Rics Conference

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Let’s talk!

Leave me a message and we will get back to you within 24 hours.