RICS
Category
Art Direction
,
Communication
Year
2024
Agency
biizy.com
The Cayman Islands committee of the RICS was introducing a new conference agenda with a strong emphasis on technology. The existing branding was outdated and lacked a tech-oriented feel. We needed to develop a brand that not only emphasized technology but also aligned with the conference’s core themes of real estate and development.
We crafted a truly unique brand for the Cayman conference. Unlike the typical tech conference branding in Cayman, which tends to look similar, our design stood out. We created a ‘low-tech’ design that effectively bridged the themes of property and technology. The branding featured sharp fonts, 3D graphics, and a minimalist yet striking design. The 3D shapes symbolized design and building, perfectly capturing the essence of both technology and development.
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